Healthy Sales Group

The Healthy Sales Group represent some of the leading healthy food & drinks brands within their category, including heritage brands such as Rayners oils & vinegars, PLj lime & lemon cordial and ‘Switchle’ – the newly-launched, fermented adult soft drink.  The focus for this short-term, project based PR campaign was to launch Switchle to the UK market.

Switchle is the only certified organic, fermented adult soft drink to provide premium-crafted, refreshment with natural sustained energy, in a mouth-watering blend of sparkling spring water, apple cider vinegar ‘with mother’, organic honey, fruit juices and botanical extracts.

Switchle tapped into the growing popularity for fermented drinks and gained great press coverage throughout trade and consumer health publications throughout the launch.