It was my great pleasure to work with another PR agency recently to promote the refurbished ‘Last Word Madikwe’ in Madikwe Game Reserve following the purchase last Summer.  Along with the property renovation, they have added a new tour of the Anti-Poaching Unit’s Surveillance Centre, showcasing how Madikwe protects South Africa’s 4^th largest game reserve and the horned rhino’s that call it home.

Madikwe’s Game Reserve not only hosts a unique breadth and diversity of bird and wildlife including the Big 5, but is also one of a handful of reserves with black and white rhinos which have their horns intact.  This is due to Madikwe not following suit when other game reserves de-horned their rhinos’, attempting to prevent the rise in poachers seeking the prized horn, which by weight is more valuable than gold, diamonds or cocaine. 

That decision made Madikwe a key target for poachers, and in response ‘Madikwe Futures Company’ (MFC) a non-profit that assists North West Parks & Tourism Board with anti-poaching and reserve maintenance, created a high-tech 24/7 ‘Ops Room’ utilising sophisticated technology to combat rhino poaching.  Since 2021, the Ops Room has successfully helped to arrest more than 16 poachers, through embracing the strategic use of sophisticated technology in and around the Madikwe bush.

Tours of the Ops Room are now available by arrangement through Last Word Madikwe on a donation basis to MFC and will prove fascinating to all those interested in a “boots on the ground” perspective of conservation of endangered rhinos in the wild.

Liz Parry PR is excited to launch AMEŌN to the UK, with their cult cryogenic facial range, featuring their award winning Frozen Essence™  Ice Cube Serums

AMEŌN’s 3-step ‘Cryo ritual’ was pioneered by Founder Alina Mehrle, who at the age of 30 was diagnosed with breast cancer. The ravages of 8 rounds of chemotherapy left her skin vulnerable and dehydrated and the available skincare products did nothing to revive and restore her fragile skin. It was her oncologist who then recommended cryotherapy – a form of cold therapy that uses low temperatures to rejuvenate and revitalize the body.

Cryotherapy not only helped heal Alina’s skin but also inspired her to work with leading scientists for over 2 years to develop an elevated ‘at-home’ skin-icing practice.  By fusing together a harmonious blend of clean ingredients, healing mineral energy and biotech magic, AMEŌN’s revolutionary 3 step programme was born.

Ever wanted to do a whistle stop tour of planet earth…taking in all the wonderful sounds, animals and landscapes along the way?

Then earth.fm – which launched on Earth Day 2022 might just be for you. Earth.fm Is a repository of immersive, natural soundscapes recorded all over the world by professional sound recordists and soundscape ecologists.  Each of the 445 soundscapes from 84 countries, which span a variety of landscapes from forests, rivers, oceans and prairies – is connected to conservation charities based in thoselocations.  The non-profit platform broadcasts these soundscapes completely free, only requiring optional donations, with the aim of supporting the charities involved in the restoration of our natural world.

Listening to ‘biophony’ or natural soundscapes has been proven through numerous recent studies worldwide to have a positive impact on our wellbeing (particularly as part of a mindfulness practice).  Additionally, these natural auditory environments are becoming increasingly scarce, as our growing population continues to encroach on the natural ecosystems which produce them. This makes recording and showcasing these soundscapes a particularly important commitment towards respecting, promoting and protecting nature.

Our latest client – Design Storey is an inclusive, sustainable and eco-focused interior design service – optimised for home health and wellbeing.